All categories Sustainable products Altrove
Altrove, co-founded by Shreya Mantri and Yash Paranjape in 2021 in Pune, Maharashtra, is a conscious home decor and lifestyle brand. Rooted in authentic Indian craftsmanship, Altrove reimagines traditional artisan techniques for modern living spaces. The brand offers an aspirational yet accessible catalog featuring handcrafted cushions, authentic paper mache vases, dhurrie rugs, natural wood furniture, and vintage wall art. Driven by a commitment to sustainability, Altrove relies on natural materials, earthy tones, and layered textures to create warm, tactile home essentials. As a women-led organization, Altrove champions ethical craftsmanship and artisan-led innovation, collaborating directly with skilled Indian creators. By deliberately prioritizing small-batch production and mindful making over mass manufacturing, the brand minimizes environmental impact while preserving centuries-old heritage crafts. Altrove empowers modern consumers to elevate their interiors thoughtfully, promoting a slower, more intentional approach to living and conscious interior design.
SHREYA MANTRI
CEO
Operating since 2020
11-50 Members
Eco-system
Cities and Towns
Villages
Sectors
Ethical Supply Chains
Sustainable Materials
Handicraft & Artisan Products
Lifestyle & Home Décor
A Pune-based sustainable decor brand reimagining Indian craftsmanship through natural materials and ethical small-batch production.
Method and technique
Method and Technique of Altrove are:
Natural Material Procurement: The enterprise utilizes a highly rigorous ecological sourcing method, actively procuring premium, sustainable natural raw materials directly from responsible suppliers to successfully ensure the foundational elements of their decor remain incredibly earth-friendly and non-toxic.
Artisanal Handcrafting Integration: Altrove employs a deeply authentic and historically significant fabrication technique, actively collaborating with master craftsmen across India to manually weave rugs, construct wooden accents, and sculpt paper mache, strictly avoiding highly polluting automated factory machinery.
Contemporary Design Reimagination: They utilize a highly specialized creative engineering method, deliberately bridging traditional Indian handicraft techniques with sleek, modern, and minimalist design aesthetics, successfully creating highly versatile decor items that perfectly fit into contemporary urban living spaces.
Small-Batch Assembly and Firing: The organization employs a highly controlled, durability-driven manufacturing technique, completely rejecting massive industrial overproduction to instead meticulously craft and assemble their furniture, lighting, and textiles in small, intentional batches to drastically eliminate pre-consumer waste.
Collaborative Artisan Partnerships: Altrove utilizes a highly ethical, community-driven operational method, actively working alongside independent creators and local artisans rather than exploiting them, successfully ensuring that traditional techniques are honored while strictly guaranteeing fair compensation and safe working environments.
Mindful Quality Assurance: They employ an incredibly strict manual inspection technique, carefully evaluating every single handcrafted vase, cushion, and rug for structural integrity and aesthetic perfection before retail, successfully embracing the beautiful, natural imperfections that uniquely characterize human-made artistry.
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