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Platform by Mission Sustainability
All categories Organic food Farmdrop
Farmdrop was a UK-based ethical online supermarket founded in 2012, aiming to revolutionize the food supply chain by connecting consumers directly with local farmers. By eliminating intermediaries, the platform ensured that farmers received fairer pay—about 75% of the final retail price—while consumers accessed fresher, sustainable produce. Farmdrop promoted eco-friendly practices, using zero-emission electric vehicles for deliveries and reducing food waste through its "harvested-to-order" model. Despite securing significant investment, including a £7 million funding round led by Atomico, the company faced financial struggles. Competition in the online grocery sector and sustainability challenges led to its closure in December 2021. While Farmdrop no longer operates in the UK, a separate company under the same name was founded in India in 2023, focusing on natural dairy products sourced from trusted farmers to promote sustainable dairy consumption.
Ben Pugh
CEO
Operating since 2012
200 Members
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